In a world where media is screened to protect the interests of advertisers and the power elite, we in a supposedly "free society" do not get the whole story. So we consume away with reckless abandon, ignorant and unaware of the effect of our choices on other precious beings around.
But when we make choices like the simple act of pumping gas into our car, we inject a whole range of stories on the other side. Many, perhaps most and even all, are not pleasant and unthinkable. So who is on the other side? Who is affected by our choice? Hearing these stories is essential in our times.
Knowing the consequences of these choices allows me to make choices which will build a kinder, gentler, more loving world where no Being is ill-effected. Tall order? Why would I even consider anything else?